Private Brands S.A., is a privately owned commercial company devoted to offer high quality standard products and services to its clients.

Private Brands, operates under the umbrella of the French company Kapa Reynolds S.A.

Driven by product quality and price levels in which Private Label products should range, manages to offer the best quality / price ratio. The company also succeeds to create the right product mix in each category working towards optimizing profitability, while adapting to the clients' philosophy and strategy.

Major part of the company's philosophy is the early identification of customer needs, the research of international market trends and innovative technologies in order to be always one step ahead.

Exclusively specialized in Private Labels and 1st Price Products

One of our major shareholders Kapa Reynolds, is a French company based in Paris supplying large, multinational, supermarket chains with PL products (France, Belgium, U.K., Spain, Portugal and Greece).

We cooperate with certified manufacturers worldwide, audited by our sister company Kapa Reynolds, in terms of compliance to quality specifications and production capacity.

For more than 15 years we are an active player in the Greek market, working with all the large supermarket chains and offering ground breaking, innovative private label products and full product categories.

We possess a rare and cumulative experience in marketing, production and logistics focused in the area of Private Labels.